Capital is and always has been an impediment to starting any business. However, not all viable business ideas are capital intensive. Some really lucrative ones need only a little investment money-wise, and a little more time-wise to get it rolling. Today I'll take a look at one such simple idea.
The Idea
Fruit juice making is something that can be done by anyone. This simply involves making the juice, packaging, and selling the product.
The internet is full of different recipes that you may wish to try (for the very creative ones), but sticking to plain juice is also a way to go.
The capital
The capital required for this business includes money to purchase a juice blender or juice extractor (50-70 US dollars- Ksh. 4000), fruits, plastic disposable cups, a container to hold the juice. Simple, right?
The How- Process
Prepare the juice, package it, and sell. It would be advisable for start-ups to first survey the local market, determine the readily available fruits and the local preferences- if any- before you prepare. Also map out a distribution plan, and a continuity strategy.
The Challenges
Fruits in most places are seasonal products, what fruits are available now may not necessarily be available next season. As such, you will need an elaborate plan if you are going to be consistent in your supply. Remember- People are only interested in something if they can get it, and to quote the old adage "out of sight-out of mind"!
Fruit juice is also highly perishable, thus to avoid loss through expiry, make juice in quantities you will manage to dispose before it goes bad.
The Profit
Look at this example:
One dollar (Ksh. 80) can buy 4 large avocados. This can be used to make five medium sized glasses of juice when you add a little water. A pack of disposable plastic cups costs less than a dollar. Selling this drinks at 2.5 dollars leaves you with 1 dollar profit- for only FIVE pieces. Do the math for a couple more.
The How-Value Addition
To make it look professional, you may consider having branded cups. This will be a little costly, but when produced in bulk, the cost tends to reduce. Consider mixing fruits and re-usable packaging. The simple things count!
The Quote
Just do it, perfection is stifling!
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